Marketing in a recession and Measuring Social Media ROI

A quick note to share two presentations which I find accurate both in form and in content :

• “Marketing in a Recession” from Todd Defren – all the reasons why company should not cut on marketing in a recession and reorganize effort and budgets in order to be visible and conquer market shares.
• “Basics of Social Media ROI” by Olivier Blanchard – gives a good description of the difficulty marketing team faces to communicate SM results in a clear and measurable way. In addition to the message, slides are fun to watch with their 70’s UFO look. (BTW, you might want to check the vidao of Olivier doing this prez)

These two links are taken from Harik Hanson selection in a his post called “9 social media presentation for PR pros”.