#FollowFriday, #MusicMonday: Any more coming?

November 3, 2009

I’ve found a new hashtag on Twitter: #MusicMonday or #MM – The idea is copy of the #FollowFriday or #FF, share music or band you like on mondays. If you are wondering what about #woofwednesday? Well have fun here 🙂

Here is a cool site referencing Twitter hastags:  wthashtag.com with cool usage graphics for each term – check http://wthashtag.com/Musicmonday.

Interested in knowing more?

  • #FollowFriday:  “How it works” & “The Anatomy of a trend” posts by Mashable.
  • Who are the top FollowFriday Twittos, check TopFollowFriday.
  • Checks tendancies for #FF here on Wthashtag – +60 000 tweets on October the 30th!!
  • There is even an automatic tool for you to send #FF:  Autoff.com – but to tell the truth, it can be helpful to get facts -who you’ve been RT the most- but the whole idea behind #FF is quality and you should explain why you like someone posts, not just send lists and lists.

How to survive Social Media: my toolbox

November 2, 2009

Social Media tools ARE time consuming. This post list the tools I’m using to organize my Social Media activity and lists others sources and articles talking about time saving methods when using SM tools.
This is an open toolbox: feel free to add more content in comments.

Tools

  • Google RSS reader: used to subscribe to blogs and organize these subscriptions in folders. I will not explain how I organize them in more details. When you are subscribed to a fast growing list of 297 blogs, Google RSS reader is not very convenient to read so much content.  Google Reader has an interesting option to share a post you’ve read – John Jantshch has published a cool post “A Twitter sharing time saving tip” on how to combine this with TwitterFeed in order to publish automatically blog posts you like to Twitter.
  • Feedly: outstanding tool to read -even subscribe- your Google RSS reader content. Display is very natural in a news paper like style that allow fast reading, quick hiding or zoom, easy forward -to mail, to Twitter, to FaceBook (FB)- easy bookmarking -to Delicious and more-. Once you opened in a browser, you get a small toolbard, located at the bottom-right of your screen very convenient to forward links while you are browsing other pages.
  • TweetDeck: to organize tweetos by groups -I find it more convenient than Twitter lists-, follow direct mentions, follow on other specific words -brands, company, etc.- everything I want to follow on the long run. I read it from time to time.
    Tweetdeck supports multiple Twitter account and can also post your message to FB or post the same content to Twitter and FB.
  • An alternate choice for TweetDeck, HooSuite – it’s an online tool, for some reason search are easier than in TweetDeck, you prepare tweets to be sent at a later time and from multiple accounts.
  • For other searches, day long or just to check, I’m using an online tools Tweettabs – no user creation, fast to start. Once the search terms are tuned, you can use Tweetalert to automatize and receive tweets emails -check webworkerdaily’s blog post “Tweetalert-google-alerts-on-twitter” for a how to guide.
  • Twittertim: when I’ve been off for most of the day I use Twittertim to get in touch fast and see the links tweeted by friends and friends friends. An easy way to get an idea on what’s hot in my sphere.
  • Delicious.com: to organize my bookmarks as well as share them via Twitter -you can do both at the same time.
  • bit.ly – default tool to shorten URLs in Twitter tools like TweetDeck. Once you’ve created your own account you can easily follow stats -how many read and clicks- on links you’ve sent.

Links to related articles


How to analyze tweets and RT on YOUR content

October 6, 2009

Jennifer Van Grove reports on a interesting tool TweetMeme Analytics to follow tweets on your content and how they spread – check here her post “TweetMeme Analytics Show You How Retweets Spread on Twitter”.

Based on her test, one can follow retweets and measure the influence of the ‘retweeters’ – see pic below.

I have started a 30 days trial today… let’s see how this works 😉


Marketing in a recession and Measuring Social Media ROI

October 5, 2009

A quick note to share two presentations which I find accurate both in form and in content :

  • Marketing in a Recession” from Todd Defren – all the reasons why company should not cut on marketing in a recession and reorganize effort and budgets in order to be visible and conquer market shares.
  • Basics of Social Media ROI” by Olivier Blanchard – gives a good description of the difficulty marketing team faces to communicate SM results in a clear and measurable way. In addition to the message, slides are fun to watch with their 70’s UFO look. (BTW, you might want to check the vidao of Olivier doing this prez)



These two links are taken from Harik Hanson selection in a his post called “9 social media presentation for PR pros”.


“Facebook” is the top keyword searched by French people

May 5, 2009

As described today by LMI, a french IT online Newspaper – in french-, Mediametrics reports the top keyword queried by French people in March 2009 to be … (tadaaaam!)… “Facebook” (38.3 M.queries), way before eBay (13.8 M.q.), Orange (11.5 M.q) and YouTube (10.2 M.q).

Facebook is also ranked as the 9th site in term of visits (13.7 M. uniq visitors in march).

French web users are now 63% of the French population that is 33.9 M.
LMI is also commenting the fact that Facebook does not appear in the French TOP50 ranking sites based on advertisement and service offered, seing this as a “proof that the social network has found its public, but is still searching for a sound revenue model.”


#eReputationcamp #Paris 4th of April 2009: neat!

April 8, 2009

Lots of interesting debates and idea shared at the eReputation camp organized in Paris this Saturday 4th of April 09.

Great location – La Cantine is a really friendly place – nice home made buffet 😉 and perfect for informal events.

I attended the following sessions and and shared my notes live  (OMG!  no time for proof reading).

  • Corporate & Branding / eReputation,
  • Personal branding,
  • Open money.

All session reports are available on the eReputation Barcamp Paris dedicated web site – french content.

Special thanks to Fadhila Brahimi, Emilie Ogez and Franck Hashas /Bloxx – Names are linked to there respective Barcamp article (french)- who welcomed me, explained the Barcamp and introduced me to  nice people.

Also really interesting to meet in real life bloggers I’m following. BTW, they always are less tall than I expect from pics and blog – Any idea why? 😉 Just kidding.


Why are marketers daydreaming about social media?

April 6, 2009

The video says it all: through mobility, mass media and globalization the customer is overloaded and suffers from ads rejection – too much stimulation – too much information.

Marketers feels they have no easy reach to the customer and want to get back to a model where customer’s recommendations were balding brand confidence.

With its “power features”, accessibility and many-to-many recommendations, social media is marketer’s next Graal. Will customer interest survive social media noise and spamming? Time will tell. WDYT?


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