Giving though about starting a company? Use the takeoff check list

May 18, 2009

During a downturn one gets the “build your company!” advice more than often.
Okay, “now is a GREAT time to start a company”, this time of big changes is also the a time for new opportunities and with a little dream one can do big stuff. “Entrepreneurs can change the world” as said by Grasshoper in the video below.

Now, if you are considering seriously to start your own business: first, kudos to you! Second, check this short checklist, it is full of common sense advices: “10 things be clear about before start company” by Bernard Lunn. Airplane pilots are using checklist for routine takeoff, why won’t  you?


Digital book, ebook and “augmented-book”

May 16, 2009

The book industry is facing a major challenge and undergoing a slow yet critical evolution.
This industry is desperately trying to avoid the pitfall taken by the music industry, that is more on the copy protection than on the content.

Amazon has taken very big steps to shape this new market by creating a reading devices -almost 3 generations shipped- and maybe more important than the reader itself, a complete ecosystem to sell the content. Due to Amazon global dominant position as a book seller, book editors are not very happy with this as they loose grounds on the price control amoung other things. Google is also playing in this field by digitalizing massively books all around Europe and providing them or free or almost free. No doubt Apple will move soon also in this area as the IPhone and IPod Touch installed based make it easy for them to become the first reader worldwide.
This reads as all the elements are there for a big change in this area, new players are entering the slow-moving and secular book world and shaking it badly with their Start-up vision and fast methods. Still editors are willing to adapt and to be creative. Many of them have understood that they can act on the future of the book by adding content to the text and by creating richer content.
No doubt we will see many interesting initiatives in the coming monthes, similar to this one driven by Anthony Zuiker (creator of the CSI TV show): the digital book “Level 26 – Dark Origins” is “augmented” with 3mn videos every 20 pages, with links to a web site. The book is scheduled to ship the 8th of September 2009 -first of a serie of 3 – and the site will go live on the 3rd of July but a few pictures are already available

“Facebook” is the top keyword searched by French people

May 5, 2009

As described today by LMI, a french IT online Newspaper – in french-, Mediametrics reports the top keyword queried by French people in March 2009 to be … (tadaaaam!)… “Facebook” (38.3 M.queries), way before eBay (13.8 M.q.), Orange (11.5 M.q) and YouTube (10.2 M.q).

Facebook is also ranked as the 9th site in term of visits (13.7 M. uniq visitors in march).

French web users are now 63% of the French population that is 33.9 M.
LMI is also commenting the fact that Facebook does not appear in the French TOP50 ranking sites based on advertisement and service offered, seing this as a “proof that the social network has found its public, but is still searching for a sound revenue model.”

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