A local Product Marketing?

November 4, 2009

Yesterday evening I was talking with a friend – she is a sales in a well-known corporate data management software editor -no name right ;). This company is doing well, R&D is based in the states, they have sales office all around Europe and sell to large accounts with a lot of custom service.

To my surprise my friend was telling me that Europe teams had been asking for years for a Product Marketing (PM) to be based in Europe without any success. Seems the unofficial reason was this request was considered as a risk for the US based PM team – risk to loose their control over the product – hiring a subcontractor to localize the product material was good enough. They must be kidding, no? And what about these risks:

  • loosing contact with European customers by not collecting needs and evolution requests and thus opening a highway for smarter competition,
  • not taking in account the cultural specifics of European countries to fine tune sales messaging,
  • not building a caring relationship with chosen customers for beta testing,
  • not having a local resource to train your sales team and work with direct marketing.

Ok maybe this is just a communication problem: French have a tendency to take one English word for another in business: like using Product Manager instead of Product Marketing Manager. Here is the difference:

  • Product Manager: deals with product features and works with R&D -collecting, writing market requirements, following competition, driving road-maps. In short, the product manager deals with inbound tasks associated with the product development.
  • Product Marketing Manager: deals with the marketing, that is preparing the tools for the teams in charge of selling of the product. This includes many outbound tasks like writing market requirement documents, data-sheets, preparing PPTs, training sales team and also pricing and supporting local direct marketing teams.

Note:  check Wikipedia for an interesting comparison of the two profiles in high-tech companies.


My October best list

November 4, 2009

Here is a selection of posts and tools I’ve liked in October.

On  Social Media tools:

On Product Management:

On other subjets:

Tools I’ve tried:

  • Remember the Milk with it’s Gmail integration – nice TODO list 😉
  • HootSuite a web based Twitter client offering multiple account, custom search and Tweet later option. In addition to TweetDeck and useful when you are on the go without your computer.
  • and stopped using:
    • TweetAdder – tool to automatize followup, send nice message, schedule tweets and much more. Limited to one Tweeter account in demo, no way to have several messages in different languages and… too much automatizing kill the connection.

Feel free to add yours in comments 😉


#FollowFriday, #MusicMonday: Any more coming?

November 3, 2009

I’ve found a new hashtag on Twitter: #MusicMonday or #MM – The idea is copy of the #FollowFriday or #FF, share music or band you like on mondays. If you are wondering what about #woofwednesday? Well have fun here 🙂

Here is a cool site referencing Twitter hastags:  wthashtag.com with cool usage graphics for each term – check http://wthashtag.com/Musicmonday.

Interested in knowing more?

  • #FollowFriday:  “How it works” & “The Anatomy of a trend” posts by Mashable.
  • Who are the top FollowFriday Twittos, check TopFollowFriday.
  • Checks tendancies for #FF here on Wthashtag – +60 000 tweets on October the 30th!!
  • There is even an automatic tool for you to send #FF:  Autoff.com – but to tell the truth, it can be helpful to get facts -who you’ve been RT the most- but the whole idea behind #FF is quality and you should explain why you like someone posts, not just send lists and lists.

How to survive Social Media: my toolbox

November 2, 2009

Social Media tools ARE time consuming. This post list the tools I’m using to organize my Social Media activity and lists others sources and articles talking about time saving methods when using SM tools.
This is an open toolbox: feel free to add more content in comments.

Tools

  • Google RSS reader: used to subscribe to blogs and organize these subscriptions in folders. I will not explain how I organize them in more details. When you are subscribed to a fast growing list of 297 blogs, Google RSS reader is not very convenient to read so much content.  Google Reader has an interesting option to share a post you’ve read – John Jantshch has published a cool post “A Twitter sharing time saving tip” on how to combine this with TwitterFeed in order to publish automatically blog posts you like to Twitter.
  • Feedly: outstanding tool to read -even subscribe- your Google RSS reader content. Display is very natural in a news paper like style that allow fast reading, quick hiding or zoom, easy forward -to mail, to Twitter, to FaceBook (FB)- easy bookmarking -to Delicious and more-. Once you opened in a browser, you get a small toolbard, located at the bottom-right of your screen very convenient to forward links while you are browsing other pages.
  • TweetDeck: to organize tweetos by groups -I find it more convenient than Twitter lists-, follow direct mentions, follow on other specific words -brands, company, etc.- everything I want to follow on the long run. I read it from time to time.
    Tweetdeck supports multiple Twitter account and can also post your message to FB or post the same content to Twitter and FB.
  • An alternate choice for TweetDeck, HooSuite – it’s an online tool, for some reason search are easier than in TweetDeck, you prepare tweets to be sent at a later time and from multiple accounts.
  • For other searches, day long or just to check, I’m using an online tools Tweettabs – no user creation, fast to start. Once the search terms are tuned, you can use Tweetalert to automatize and receive tweets emails -check webworkerdaily’s blog post “Tweetalert-google-alerts-on-twitter” for a how to guide.
  • Twittertim: when I’ve been off for most of the day I use Twittertim to get in touch fast and see the links tweeted by friends and friends friends. An easy way to get an idea on what’s hot in my sphere.
  • Delicious.com: to organize my bookmarks as well as share them via Twitter -you can do both at the same time.
  • bit.ly – default tool to shorten URLs in Twitter tools like TweetDeck. Once you’ve created your own account you can easily follow stats -how many read and clicks- on links you’ve sent.

Links to related articles


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