The video says it all: through mobility, mass media and globalization the customer is overloaded and suffers from ads rejection – too much stimulation – too much information.
Marketers feels they have no easy reach to the customer and want to get back to a model where customer’s recommendations were balding brand confidence.
With its “power features”, accessibility and many-to-many recommendations, social media is marketer’s next Graal. Will customer interest survive social media noise and spamming? Time will tell. WDYT?