Why are marketers daydreaming about social media?

The video says it all: through mobility, mass media and globalization the customer is overloaded and suffers from ads rejection – too much stimulation – too much information.

Marketers feels they have no easy reach to the customer and want to get back to a model where customer’s recommendations were balding brand confidence.

With its “power features”, accessibility and many-to-many recommendations, social media is marketer’s next Graal. Will customer interest survive social media noise and spamming? Time will tell. WDYT?

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