Why are marketers daydreaming about social media?

The video says it all: through mobility, mass media and globalization the customer is overloaded and suffers from ads rejection – too much stimulation – too much information.

Marketers feels they have no easy reach to the customer and want to get back to a model where customer’s recommendations were balding brand confidence.

With its “power features”, accessibility and many-to-many recommendations, social media is marketer’s next Graal. Will customer interest survive social media noise and spamming? Time will tell. WDYT?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: